COKE PROPOSES NEW APPROACH TO CATEGORY

ATLANTA - Coke is introducing a new merchandising approach that it hopes will help revive Center Store sales by bringing order to a drink aisle that's become cluttered with a proliferation of sports drinks and bottled waters.Coke's proposal, which is unbranded, reorders beverages the way it believes shoppers think about and look for them. It also created new navigational signs that are designed to

ATLANTA - Coke is introducing a new merchandising approach that it hopes will help revive Center Store sales by bringing order to a drink aisle that's become cluttered with a proliferation of sports drinks and bottled waters.

Coke's proposal, which is unbranded, reorders beverages the way it believes shoppers think about and look for them. It also created new navigational signs that are designed to make it easier for shoppers to find drinks as they walk down the aisle and define vario

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