COKE SHAPING ROLLOUT FOR CONTOUR CANS

ATLANTA -- Test-marketing of Coca-Cola's eagerly awaited contour cans has begun in five markets, and judging from initial sales results, the new look seems like a hit.The curvy cans have a tapered midriff and graphics reminiscent of a traditional Coca-Cola bottle. The packaging, developed by Mead Packaging here, showcases the Coca-Cola proprietary shape through unique corner cutouts in six-, eight-

ATLANTA -- Test-marketing of Coca-Cola's eagerly awaited contour cans has begun in five markets, and judging from initial sales results, the new look seems like a hit.

The curvy cans have a tapered midriff and graphics reminiscent of a traditional Coca-Cola bottle. The packaging, developed by Mead Packaging here, showcases the Coca-Cola proprietary shape through unique corner cutouts in six-, eight- and 18-pack configurations.

Scott Jacobson, a spokesman for the Coca-Cola Co.

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