COLD ATTACK

It's become a full-blown strategy.What used to be simply cough and cold season remedies are now viewed more broadly by some supermarkets as the upper-respiratory category that is being given year-round merchandising emphasis.In a study on seasonal best practices that was delivered last year by the General Merchandise Distributors Council, Colorado Springs, Colo., the upper-respiratory category was

It's become a full-blown strategy.

What used to be simply cough and cold season remedies are now viewed more broadly by some supermarkets as the upper-respiratory category that is being given year-round merchandising emphasis.

In a study on seasonal best practices that was delivered last year by the General Merchandise Distributors Council, Colorado Springs, Colo., the upper-respiratory category was defined as cold, allergy and sinus products, as well as cough syrups, cou

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