COLD COMFORT

Retailers are putting calorie-laden frozen comfort foods on ice, and appealing instead to consumers' desire for healthier convenience meals. And with good reason. A recent report by Mintel International, Chicago, found that 64% of consumers consider positive health attributes a factor when choosing frozen meals. Still, good-for-you options haven't knocked their heartier counterparts out cold, retailers

Retailers are putting calorie-laden frozen comfort foods on ice, and appealing instead to consumers' desire for healthier convenience meals.

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