Retailers are putting calorie-laden frozen comfort foods on ice, and appealing instead to consumers' desire for healthier convenience meals.
And with good reason. A recent report by Mintel International, Chicago, found that 64% of consumers consider positive health attributes a factor when choosing frozen meals.
Still, good-for-you options haven't knocked their heartier counterparts out cold, retailers told SN.
“Ten years ago we had a 45/55 split of conventional entree