COLD COMFORT

The mouth-watering aroma of pies baking evokes memories of holidays past for many consumers. Indeed, it is this sense of tradition that retailers hope will take precedence over the economy, world affairs, and even the Atkins diet as they reset their freezer sections to feature desserts and toppings for the coming holidays.However, increasing competition from a number of sources, including in-store

The mouth-watering aroma of pies baking evokes memories of holidays past for many consumers. Indeed, it is this sense of tradition that retailers hope will take precedence over the economy, world affairs, and even the Atkins diet as they reset their freezer sections to feature desserts and toppings for the coming holidays.

However, increasing competition from a number of sources, including in-store bakeries, continues to take a toll on the category, according to retailers and industry

Register to view the full article

test - Advanced Registered User

Already a member? .