COLD FUSION

There's a chill in the Center Store air. That's because some chains are adding 4-foot coolers to grocery aisles so that refrigerated items like pasta, pickles and salad dressings can be near their shelf-stable counterparts.The goal of this new trend is to provide solution shopping, enabling consumers to browse a specific category in one section of the store, rather than several different departments.

There's a chill in the Center Store air. That's because some chains are adding 4-foot coolers to grocery aisles so that refrigerated items like pasta, pickles and salad dressings can be near their shelf-stable counterparts.

Register to view the full article