COLD FUSION

There's a chill in the Center Store air. That's because some chains are adding 4-foot coolers to grocery aisles so that refrigerated items like pasta, pickles and salad dressings can be near their shelf-stable counterparts.The goal of this new trend is to provide solution shopping, enabling consumers to browse a specific category in one section of the store, rather than several different departments.

There's a chill in the Center Store air. That's because some chains are adding 4-foot coolers to grocery aisles so that refrigerated items like pasta, pickles and salad dressings can be near their shelf-stable counterparts.

The goal of this new trend is to provide solution shopping, enabling consumers to browse a specific category in one section of the store, rather than several different departments. The program not only boosts sales of refrigerated items, but also benefits shelf-sta

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