COLD SHOULDER

It's hard to argue that frozen side dishes aren't convenient, but the category is slipping. Retailers and manufacturers blame competition from sexier bowls and even warm weather for a 1.7% decline in dollar sales and a 7% drop in unit sales during the past year, as measured by Information Resources Inc., Chicago."From everything that I've seen in research, there appears to be consumer reluctance to

It's hard to argue that frozen side dishes aren't convenient, but the category is slipping. Retailers and manufacturers blame competition from sexier bowls and even warm weather for a 1.7% decline in dollar sales and a 7% drop in unit sales during the past year, as measured by Information Resources Inc., Chicago.

"From everything that I've seen in research, there appears to be consumer reluctance to take the time to prepare side dishes such as potatoes and vegetables," said Mike Sulli

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