COLOR COORDINATION

Supermarket hair-coloring sales have a decidedly rosy tint these days.While total retail sales of hair-coloring kits grew 5.6% over the 12 months ended July 20, food-store sales jumped 12.2%, outpacing the growth at mass merchants and drug stores, according to data supplied by Information Resources Inc., Chicago.Despite the double-digit growth, however, supermarkets' market share is still only about

Supermarket hair-coloring sales have a decidedly rosy tint these days.

While total retail sales of hair-coloring kits grew 5.6% over the 12 months ended July 20, food-store sales jumped 12.2%, outpacing the growth at mass merchants and drug stores, according to data supplied by Information Resources Inc., Chicago.

Despite the double-digit growth, however, supermarkets' market share is still only about 19%, compared with 45% for drug stores and about 36% for mass merchandi

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