COLOR SELLS

CHICAGO -- It should come as no surprise to nonfood buyers that color is a powerful stimulator in the purchasing decision.Stated simply, "color sells if you select the right one," said Lee Eiseman, a color expert, who spoke here during the International Housewares Show this year. "Otherwise, it's called inventory."Few people are better qualified to talk about the influence of color in selling products

CHICAGO -- It should come as no surprise to nonfood buyers that color is a powerful stimulator in the purchasing decision.

Stated simply, "color sells if you select the right one," said Lee Eiseman, a color expert, who spoke here during the International Housewares Show this year. "Otherwise, it's called inventory."

Few people are better qualified to talk about the influence of color in selling products and its affect on the consumer buy than Eiseman. She is director of the Ei

Register to view the full article