COMBINING FORCES

Retailers may debate whether -- and how -- to merchandise film and batteries together, but for manufacturers it is clearly a match made in heaven.president of trade development at Duracell USA, Bethel, Conn. Adding cameras to the mix further enhances the presentation as a one-stop-shopping opportunity, he noted."Merchandising these together offers retailers decided benefits in terms of shopper convenience,"

Retailers may debate whether -- and how -- to merchandise film and batteries together, but for manufacturers it is clearly a match made in heaven.

president of trade development at Duracell USA, Bethel, Conn. Adding cameras to the mix further enhances the presentation as a one-stop-shopping opportunity, he noted.

"Merchandising these together offers retailers decided benefits in terms of shopper convenience," said Mike Ivester, national accounts marketing manager for Fuji Phot

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