COMING OF AGE

With nary a flaw on its pricey face, natural beauty care is almost ready for its first big close-up.The category has long been the darling of specialty retailers like Wild Oats Markets, Whole Foods Market and numerous independent natural retailers. But mainstream supermarkets incorporating health and wellness products are starting to look beyond grocery, and have their eye fixed firmly on this debutante.The

With nary a flaw on its pricey face, natural beauty care is almost ready for its first big close-up.

The category has long been the darling of specialty retailers like Wild Oats Markets, Whole Foods Market and numerous independent natural retailers. But mainstream supermarkets incorporating health and wellness products are starting to look beyond grocery, and have their eye fixed firmly on this debutante.

The appeal isn't difficult to grasp. The "Whole Body" and "Holistic Heal

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