COMING OUT ON TOP

As the seasons change, so do customer preferences in dessert toppings.While retailers successfully cross merchandised syrups with ice cream this summer, they are now shifting their gaze to whipped toppings and frozen fruit. These items become more popular in the autumn months."During the holiday season we promote Cool Whip quite heavily, usually with a remote coffin case on the end of the gondolas,"

As the seasons change, so do customer preferences in dessert toppings.

While retailers successfully cross merchandised syrups with ice cream this summer, they are now shifting their gaze to whipped toppings and frozen fruit. These items become more popular in the autumn months.

"During the holiday season we promote Cool Whip quite heavily, usually with a remote coffin case on the end of the gondolas," said Charles Jones, senior buyer at Scolari's Food & Drug, Sparks,

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