THE COMING STORM

Everyone in food retailing knows there's no better sales incentive than the prospect of a little snow. The moment a snowstorm is predicted, customers flock to the supermarket in great numbers to lay in supplies of grocery staples, batteries, beverages, shovels and what have you.The best part of it is that all this shopping happens without external enticement: It's not necessary to stage promotions,

Everyone in food retailing knows there's no better sales incentive than the prospect of a little snow. The moment a snowstorm is predicted, customers flock to the supermarket in great numbers to lay in supplies of grocery staples, batteries, beverages, shovels and what have you.

The best part of it is that all this shopping happens without external enticement: It's not necessary to stage promotions, to slash prices, to offer premiums or to do anything at all. Motivated customers buy w

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