COMMITMENT CALLED KEY TO MOVING SPECIALTY ITEMS

CHICAGO -- Understanding their specialty product mix and standing behind their choices are key factors for retailers who are trying to win over the specialty consumer.Ann Brody, principal of Ann Brody Enterprises, Bethesda, Md., discussed these points with workshop attendees at the recent National Association for the Specialty Food Trade Spring Fancy Food Show held here.Brody emphasized the importance

CHICAGO -- Understanding their specialty product mix and standing behind their choices are key factors for retailers who are trying to win over the specialty consumer.

Ann Brody, principal of Ann Brody Enterprises, Bethesda, Md., discussed these points with workshop attendees at the recent National Association for the Specialty Food Trade Spring Fancy Food Show held here.

Brody emphasized the importance of forging an identity for the store with the selection of products, notin

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