COMMODITIZED NATURALS NEED SMART PRICING

For most supermarket retailers, natural/organics are classified as specialty foods. From an operational standpoint, it is completely logical that the categories would be managed together. Both come through DSD channels. Both are relative newcomers to the supermarket environment. Both are dynamically fluid categories; historically, they both attract consumers with similar demographic profiles. Plus,

For most supermarket retailers, natural/organics are classified as specialty foods. From an operational standpoint, it is completely logical that the categories would be managed together. Both come through DSD channels. Both are relative newcomers to the supermarket environment. Both are dynamically fluid categories; historically, they both attract consumers with similar demographic profiles. Plus, both represent a relatively small percentage of overall sales. Because natural/organic items fa

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