COMMON GROUND

Like real politics, everyone has their own opinion in deciding how to market organic and natural foods. Some segregate them from the total store; others totally integrate items with conventional choices; and still others take the middle road, bundling and highlighting such selections within the conventional food planogram.Retailers explaining their natural/organic program may have different reasons

Like real politics, everyone has their own opinion in deciding how to market organic and natural foods. Some segregate them from the total store; others totally integrate items with conventional choices; and still others take the middle road, bundling and highlighting such selections within the conventional food planogram.

Retailers explaining their natural/organic program may have different reasons for executing it one way over another, but their motivation is universal and unanimous

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