COMMUNICATION CALLED ECR SPARK

ATLANTA -- Better communication between retailers and suppliers is needed to effectively implement Efficient Consumer Response in frozens, said attendees of the American Frozen Food Institute's Distribution & Logistics Conference here.Distributors and suppliers said they are trying to streamline operations, enabling them to pass cost savings on to retailers."In order to reduce costs, we've got to

ATLANTA -- Better communication between retailers and suppliers is needed to effectively implement Efficient Consumer Response in frozens, said attendees of the American Frozen Food Institute's Distribution & Logistics Conference here.

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