COMMUNICATION CALLED ECR SPARK

ATLANTA -- Better communication between retailers and suppliers is needed to effectively implement Efficient Consumer Response in frozens, said attendees of the American Frozen Food Institute's Distribution & Logistics Conference here.Distributors and suppliers said they are trying to streamline operations, enabling them to pass cost savings on to retailers."In order to reduce costs, we've got to

ATLANTA -- Better communication between retailers and suppliers is needed to effectively implement Efficient Consumer Response in frozens, said attendees of the American Frozen Food Institute's Distribution & Logistics Conference here.

Distributors and suppliers said they are trying to streamline operations, enabling them to pass cost savings on to retailers.

"In order to reduce costs, we've got to take cost out of our system," Charlene Roy, senior manager of logistics ope

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