COMMUNITY SERVICE

MEMPHIS, Tenn. -- Piggly Wiggly here is accommodating its Spanish-speaking clientele with a newsletter called El Cerdito, or The Little Pig.El Cerdito, which is written completely in Spanish, is the brainchild of Elea Carey, a former area resident who felt that such a circular would enable Spanish-speaking customers to identify with the community better. Carey approached Piggly Wiggly about the concept,

MEMPHIS, Tenn. -- Piggly Wiggly here is accommodating its Spanish-speaking clientele with a newsletter called El Cerdito, or The Little Pig.

El Cerdito, which is written completely in Spanish, is the brainchild of Elea Carey, a former area resident who felt that such a circular would enable Spanish-speaking customers to identify with the community better. Carey approached Piggly Wiggly about the concept, and the retailer decided to implement it.

"The idea for the newsletter se

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