COMPARISON ADS PLUG FRED MEYER EDLP

PORTLAND, Ore. -- Fred Meyer Inc. here has stepped up advertising of its everyday-low-price strategy for groceries, according to observers.In recent weeks, Fred Meyer print ads have urged consumers to compare its grocery prices with those at rival chains. The ads have also encouraged consumers to shop at other stores for specials but to come to Fred Meyer for their everyday supermarket needs."They've

PORTLAND, Ore. -- Fred Meyer Inc. here has stepped up advertising of its everyday-low-price strategy for groceries, according to observers.

In recent weeks, Fred Meyer print ads have urged consumers to compare its grocery prices with those at rival chains. The ads have also encouraged consumers to shop at other stores for specials but to come to Fred Meyer for their everyday supermarket needs.

"They've been picking up media and print ads fairly aggressively in selected markets

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