COMPETING FORMATS KEPT RETAILERS SHARP

Supercenters, club, drug and convenience stores gave supermarkets a run for their money this year with new, improved or expanded fresh-food offerings.For all the competing formats, the focus on food was part of a strategy to give customers more reasons to shop at the stores more frequently, and thus boost sales. Convenience and quality -- whether real or perceived -- were defining characteristics

Supercenters, club, drug and convenience stores gave supermarkets a run for their money this year with new, improved or expanded fresh-food offerings.

For all the competing formats, the focus on food was part of a strategy to give customers more reasons to shop at the stores more frequently, and thus boost sales. Convenience and quality -- whether real or perceived -- were defining characteristics of the new products that were launched, even though the initiatives made the distinction

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