COMPETITION CUTTING INTO PROFITS

Supermarket profits and sales continue to slip in the baby aisle because of stiff competition from other classes of trade battling for the young parents' dollar.Important categories are hurting in the aisle, according to the most recent scanning data available. Dollar sales of diapers, for example, dropped 3.5% from $2.29 billion to $2.21 billion in the 52-week period ended March 1994, according to

Supermarket profits and sales continue to slip in the baby aisle because of stiff competition from other classes of trade battling for the young parents' dollar.

Important categories are hurting in the aisle, according to the most recent scanning data available. Dollar sales of diapers, for example, dropped 3.5% from $2.29 billion to $2.21 billion in the 52-week period ended March 1994, according to scan data collected by Nielsen North America. Supermarket baby food sales in the same

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