A COMPETITIVE APPROACH

RICHMOND, Va. -- Ukrop's strategic growth plans today, as in the past, are being drawn after close observation of the competitive field.The family-owned local chain has survived 57 years of operation here by repeatedly challenging outside supermarket invaders."We try to pick off the best of what others have and then do what we think we do better," said Robert Ukrop, president and chief operating officer.

RICHMOND, Va. -- Ukrop's strategic growth plans today, as in the past, are being drawn after close observation of the competitive field.

The family-owned local chain has survived 57 years of operation here by repeatedly challenging outside supermarket invaders.

"We try to pick off the best of what others have and then do what we think we do better," said Robert Ukrop, president and chief operating officer. Often that contributes to the challenger's withdrawal, the chain's exec

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