COMPUTERIZED SHOPPING RICHES MINED BY JEWEL

DES PLAINES, Ill. -- Customers tapping into Jewel Food Stores' computerized home-shopping program are more loyal and ring up higher average transactions than other shoppers, including those enrolled in the chain's frequent shopper program.That's just the tip of the iceberg, though, in terms of benefits realized from the home-shopping program, said Ed Hanson, sales manager at Jewel Food Stores, Melrose

DES PLAINES, Ill. -- Customers tapping into Jewel Food Stores' computerized home-shopping program are more loyal and ring up higher average transactions than other shoppers, including those enrolled in the chain's frequent shopper program.

That's just the tip of the iceberg, though, in terms of benefits realized from the home-shopping program, said Ed Hanson, sales manager at Jewel Food Stores, Melrose Park, Ill., a division of American Stores, Salt Lake City.

Because customer

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