CONAGRA MOVES TO DIRECT SALES

OMAHA, Neb. -- ConAgra Frozen Foods said it will shift most lines to direct sales in about half its U.S. markets by the end of next year.The move will eliminate brokers in about 50% of the country for most of its lines, which include Healthy Choice, Banquet, Patio, Morton, and Kid Cuisine, said Pat Quarles, a company spokeswoman. Healthy Choice Ice Cream and Marie Callender's products will be unaffected.On

OMAHA, Neb. -- ConAgra Frozen Foods said it will shift most lines to direct sales in about half its U.S. markets by the end of next year.

The move will eliminate brokers in about 50% of the country for most of its lines, which include Healthy Choice, Banquet, Patio, Morton, and Kid Cuisine, said Pat Quarles, a company spokeswoman. Healthy Choice Ice Cream and Marie Callender's products will be unaffected.

On June 5, ConAgra here informed its brokers, some of which received fiv

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