CONCENTRATING ON EDUCATION

Customers are scooping up packages and bottles of ultra laundry detergent in record numbers. But do they know how to use them? Some retailers aren't so sure.Tom Longwell, a buyer for Kroger's Columbus division, Westerville, Ohio, said he thinks many customers are still using the amounts required by regular-strength detergents. He said manufacturers need to drive the point home to consumers.Ned Meara,

Customers are scooping up packages and bottles of ultra laundry detergent in record numbers. But do they know how to use them? Some retailers aren't so sure.

Tom Longwell, a buyer for Kroger's Columbus division, Westerville, Ohio, said he thinks many customers are still using the amounts required by regular-strength detergents. He said manufacturers need to drive the point home to consumers.

Ned Meara, grocery merchandising manager for Grand Union Co., Wayne, N.J., agreed. "I

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