ATLANTA -- A conference on category management is scheduled to be held here Dec. 5 and 6.
ponsored by The Marketing Institute, New York. Brand marketers and retailers on the speaking agenda include executives from Procter & Gamble, Nestle Beverage Co., Tropicana, Kroger Co., Alpo Pet Foods and Nabisco Foods Group. Consultants from Cannondale Associates, Trademarketing and Summit Partners also will speak.
