CONFIDENCE BOOSTS MARKET

Growing confidence in generic drugs on the part of patients, doctors and pharmacists is fueling generics' increased use. The rate of generic use, when prescriptions are either written generically or a generic is substituted for a brand, continues to climb, from 34% in 1991 to 40% in 1994, according to IMS America.At the same time, a record number of brand-name drugs, many of them best sellers, are

Growing confidence in generic drugs on the part of patients, doctors and pharmacists is fueling generics' increased use. The rate of generic use, when prescriptions are either written generically or a generic is substituted for a brand, continues to climb, from 34% in 1991 to 40% in 1994, according to IMS America.

At the same time, a record number of brand-name drugs, many of them best sellers, are coming off patent. The number of brands losing patent exclusivity peaks in 1994 and 199

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