NEW YORK -- Private label's outlook is rosy, according to Brian Sharoff, president of the Private Label Manufacturers Association here.
roff said. Sub-brands -- brand additions (often carrying the chain's name) to existing private-label programs -- will bolster the image of private-label products, he explained.
That will more than offset private label's 0.3% dip in unit market share to 19.4%, as shown by 1994 sales figures, Sharoff said. He attributed the decline to heavier-th