CONFIDENCE IN THE PRIVATE SECTOR

NEW YORK -- Private label's outlook is rosy, according to Brian Sharoff, president of the Private Label Manufacturers Association here.roff said. Sub-brands -- brand additions (often carrying the chain's name) to existing private-label programs -- will bolster the image of private-label products, he explained.That will more than offset private label's 0.3% dip in unit market share to 19.4%, as shown

NEW YORK -- Private label's outlook is rosy, according to Brian Sharoff, president of the Private Label Manufacturers Association here.

roff said. Sub-brands -- brand additions (often carrying the chain's name) to existing private-label programs -- will bolster the image of private-label products, he explained.

That will more than offset private label's 0.3% dip in unit market share to 19.4%, as shown by 1994 sales figures, Sharoff said. He attributed the decline to heavier-th

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