CONFUSING COUPONS TIED TO MISREDEMPTIONS

CHARLESTON, S.C. -- Brand marketers can help reduce coupon misredemption by sharply curtailing or eliminating hard-to-handle coupons, according to an official with the Food Marketing Institute."The hard-to-handle coupons are those that are free, either/or, multiple purchase, buy-one-get-one, one flavor only, or something else that is confusing," said Anne Lightburn, director of industry relations

CHARLESTON, S.C. -- Brand marketers can help reduce coupon misredemption by sharply curtailing or eliminating hard-to-handle coupons, according to an official with the Food Marketing Institute.

"The hard-to-handle coupons are those that are free, either/or, multiple purchase, buy-one-get-one, one flavor only, or something else that is confusing," said Anne Lightburn, director of industry relations at Washington-based FMI.

"These are hard to handle because the consumer has a ha

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