CONNECTING WITH CONSUMERS

Supermarkets are reaping the benefits of packaged-goods promotions with prepaid phone cards through increased product movement. Yet, there are opportunities to spur sales even further through co-marketing efforts. away your phone cards." How about if the customer has to buy two boxes of cereal to get the free phone card? Suggest having a multiple-purchase requirement and put more minutes on the card

Supermarkets are reaping the benefits of packaged-goods promotions with prepaid phone cards through increased product movement. Yet, there are opportunities to spur sales even further through co-marketing efforts.

away your phone cards." How about if the customer has to buy two boxes of cereal to get the free phone card? Suggest having a multiple-purchase requirement and put more minutes on the card so the customer will be more likely to use it.

Kaminsky: Co-branding is someth

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