CONNECTING WITH THE WEB

Hot lines and hot links are among the tactics retailers are using to draw consumers into their World Wide Web home pages and encourage repeat visits. But keeping the information current is the biggest challenge.By peppering the electronic pages with graphics heralding "Coming Soon!" and "New," retailers set upthe expectation that fresh information is only a click away. However, when that command leads

Hot lines and hot links are among the tactics retailers are using to draw consumers into their World Wide Web home pages and encourage repeat visits. But keeping the information current is the biggest challenge.

By peppering the electronic pages with graphics heralding "Coming Soon!" and "New," retailers set up

the expectation that fresh information is only a click away. However, when that command leads to information that's out of date, or an area that's "under construction"

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