CONSISTENCY IS KING

Many industry executives are gathered this week in Boca Raton, Fla., for the 1996 edition of the Food Marketing Institute's Midwinter Executive Conference, and among the topics of conversation likely to come up more than once during the meeting is the emerging issue of the home meal replacement business. The whole concept of HMR was far from the top of the industry's agenda at the time of last year's

Many industry executives are gathered this week in Boca Raton, Fla., for the 1996 edition of the Food Marketing Institute's Midwinter Executive Conference, and among the topics of conversation likely to come up more than once during the meeting is the emerging issue of the home meal replacement business. The whole concept of HMR was far from the top of the industry's agenda at the time of last year's Midwinter confab, but now it has become very well-known -- even by its acronym -- and it has

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