CONSOLIDATION FEVER

The grocery industry's trend toward consolidation into larger and larger chains is the most significant change to hit the marketplace since modern marketing was invented, according to consultants and experts in the supermarket industry."The impact on every rung of the food chain is extraordinary and it is the first such shift in marketing in the history of the modern commercial world," said Jon Kramer,

The grocery industry's trend toward consolidation into larger and larger chains is the most significant change to hit the marketplace since modern marketing was invented, according to consultants and experts in the supermarket industry.

"The impact on every rung of the food chain is extraordinary and it is the first such shift in marketing in the history of the modern commercial world," said Jon Kramer, chief executive officer of J.Brown/LMC Group in Stamford, Conn., an integrated mar

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