CONSOLIDATION WIDENING IN MAGAZINE DISTRIBUTION

OAKLAND, Calif. -- Safeway Stores' efforts to consolidate magazine distribution are spreading with shocking speed to major retail chains across the country.In September, SN Brand Marketing reported that several divisions of Safeway, based here, would be the first to reduce the number of periodical distributors with whom they deal. They were swiftly followed by five divisions of Albertson's, Boise,

OAKLAND, Calif. -- Safeway Stores' efforts to consolidate magazine distribution are spreading with shocking speed to major retail chains across the country.

In September, SN Brand Marketing reported that several divisions of Safeway, based here, would be the first to reduce the number of periodical distributors with whom they deal. They were swiftly followed by five divisions of Albertson's, Boise, Idaho, and Raley's Supermarkets, West Sacramento, Calif. Distribution sources also repo

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