CONSULTANT SUGGESTS MORE ACCURATE SCAN DATA TO MEASURE PROMOTIONS

ORLANDO, Fla. (FNS) -- To effectively evaluate promotions in the meat department, retailers must use the same tools they use in category management elsewhere: accurate scanning data, retail-price information, unit cost and promotional flags on a by-item, weekly basis."Retailers with accurate scan data can use promotional analysis to improve their business results," said Ken Wagar, partner of PMG in

ORLANDO, Fla. (FNS) -- To effectively evaluate promotions in the meat department, retailers must use the same tools they use in category management elsewhere: accurate scanning data, retail-price information, unit cost and promotional flags on a by-item, weekly basis.

"Retailers with accurate scan data can use promotional analysis to improve their business results," said Ken Wagar, partner of PMG in Sheboygan, Wisc., a speaker at the annual Meat Marketing Conference here.

To d

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