Consultant Urges Integration of Organic, Natural Offerings

FORT WORTH, Texas Supermarket customers prefer to shop for organic products alongside conventional offerings rather than in a special section, according to one consultant who spoke at the Natural & Organic Foods Efficient Program Planning Session here this month. A store within a store for the emerging group is certainly not appealing, said Ryan Landtroop, client services manager for the Hartman Group

FORT WORTH, Texas — Supermarket customers prefer to shop for organic products alongside conventional offerings rather than in a special section, according to one consultant who spoke at the Natural & Organic Foods Efficient Program Planning Session here this month.

“A store within a store for the emerging group is certainly not appealing,” said Ryan Landtroop, client services manager for the Hartman Group of Bellevue, Wash., a consulting and market research firm specializin

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