CONSULTANTS URGE RETAILERS NOT TO OVERLOOK ETHNIC CONSUMERS

CHICAGO -- The buying power of ethnic minorities is being underutilized by most supermarkets, say industry consultants.According to Jay Rosengarten, president of Rosengarten Group, Rye, N.Y., merchandising ethnic-oriented foods "can provide a reason for people to come to your stores other than price, quality and convenience."Even as ethnic shoppers move beyond the first generation, "they are proud

CHICAGO -- The buying power of ethnic minorities is being underutilized by most supermarkets, say industry consultants.

According to Jay Rosengarten, president of Rosengarten Group, Rye, N.Y., merchandising ethnic-oriented foods "can provide a reason for people to come to your stores other than price, quality and convenience."

Even as ethnic shoppers move beyond the first generation, "they are proud of their heritage, and that is best preserved through the foods they eat," Ros

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