A CONSUMER COMPOSITE

The most efficient supermarket distribution system in the world isn't worth much if the store has no shoppers.That simple logic is now compelling many retailers to augment the rush to efficiency that has been under way for a year and a half with a new imperative: making sure stores provide the image, merchandise and service consumers demand. To that end, many retailers are paying closer attention

The most efficient supermarket distribution system in the world isn't worth much if the store has no shoppers.

That simple logic is now compelling many retailers to augment the rush to efficiency that has been under way for a year and a half with a new imperative: making sure stores provide the image, merchandise and service consumers demand. To that end, many retailers are paying closer attention to what their own consumer affairs executives are finding out with their research into c

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