CONSUMER CONFIDENCE FOUND HIGH

WASHINGTON (FNS) -- Consumer confidence in March continued to soar, a trend analysts say could prompt shoppers to buy higher-end merchandise at supermarkets."Consumer attitudes have a lot more influence on discretionary items, so the choice with food is whether you want to go upscale or not," according to Larry Horowitz, senior economist at Primark Decision Economics in Boston. "When confidence is

WASHINGTON (FNS) -- Consumer confidence in March continued to soar, a trend analysts say could prompt shoppers to buy higher-end merchandise at supermarkets.

"Consumer attitudes have a lot more influence on discretionary items, so the choice with food is whether you want to go upscale or not," according to Larry Horowitz, senior economist at Primark Decision Economics in Boston. "When confidence is high and incomes are good you tend to eat out more and buy higher-priced food items."

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