CONSUMER CONFIDENTIAL

Retailers are increasingly aware that the success of frequent shopper programs relies largely on the shopper's belief that collected information is secure. Stores are increasing their efforts to protect data bases and keep information out of the hands of suppliers and other outside parties. They are also putting more effort into communicating these moves to customers. Page 13.

Retailers are increasingly aware that the success of frequent shopper programs relies largely on the shopper's belief that collected information is secure. Stores are increasing their efforts to protect data bases and keep information out of the hands of suppliers and other outside parties. They are also putting more effort into communicating these moves to customers. Page 13.

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