CONSUMER CONSCIOUS

At a time when shopper loyalty seems to be at an all-time low, consumer affairs professionals are finding their roles more critical to supermarket strategies.As supermarket chains battle an increasing number of alternative format units for share of stomach, these executives are serving as "early warning systems" to help management meet the needs of customers.Professionals from 10 companies discussed

At a time when shopper loyalty seems to be at an all-time low, consumer affairs professionals are finding their roles more critical to supermarket strategies.

As supermarket chains battle an increasing number of alternative format units for share of stomach, these executives are serving as "early warning systems" to help management meet the needs of customers.

Professionals from 10 companies discussed some of their greatest challenges and provided some solutions in an SN surve

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