CONSUMER COUPON REDEMPTIONS FOUND TO TOP $2B IN FIRST HALF

NEW YORK -- Mid-year reports from two major coupon trackers confirm that consumer redemptions topped $2 billion for the first half of 1995.rising coupon distribution, slipping redemption rates, higher average face values and shorter expiration dates.All that adds up to an increase in coupon dollars redeemed of about 5% compared with the first half of 1994, said Jane Perrin, senior vice president of

NEW YORK -- Mid-year reports from two major coupon trackers confirm that consumer redemptions topped $2 billion for the first half of 1995.

rising coupon distribution, slipping redemption rates, higher average face values and shorter expiration dates.

All that adds up to an increase in coupon dollars redeemed of about 5% compared with the first half of 1994, said Jane Perrin, senior vice president of marketing for NCH. She also called a 5% decline in the redemption rate "encou

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