CONSUMER-FRIENDLY APPROACHES

FRED MEYER REACHES OUTAt Fred Meyer Inc., the center store concept of marketing groceries and nonfood passed away back in 1991, when produce was repositioned to the middle of the food side of Fred Meyer units.Produce is now sold in kiosks, and people shop around circular wet racks, all of it merchandised under a farmers' market for a fresh concept of quality.While Fred Meyer helped to redefine the

FRED MEYER REACHES OUT

At Fred Meyer Inc., the center store concept of marketing groceries and nonfood passed away back in 1991, when produce was repositioned to the middle of the food side of Fred Meyer units.

Produce is now sold in kiosks, and people shop around circular wet racks, all of it merchandised under a farmers' market for a fresh concept of quality.While Fred Meyer helped to redefine the concept of one-stop shopping in the late 1980s, the retailer has not emul

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