CONSUMER PROMOTION SPENDING TO INCREASE

NEW YORK -- Spending on consumer promotions, including point-of-purchase and in-store promotions, will grow at a healthy rate in 2001, SN has learned, despite a sharp economic downturn that has sent the consumer advertising market into a tailspin.Such spending will grow 3.6% to $36.5 billion this year, according to Veronis Suhler here, one of the nation's leading media investment banks. Although growth

NEW YORK -- Spending on consumer promotions, including point-of-purchase and in-store promotions, will grow at a healthy rate in 2001, SN has learned, despite a sharp economic downturn that has sent the consumer advertising market into a tailspin.

Such spending will grow 3.6% to $36.5 billion this year, according to Veronis Suhler here, one of the nation's leading media investment banks. Although growth will be slower than in 2000, when spending rose 8.9%, all six categories of consum

Register to view the full article