CONSUMER PULSE PART 1 OF 3

An increasing number of consumers are purchasing store-brand merchandise and their use of coupons is down slightly.Those are two of the findings of Better Homes and Gardens magazine's 1997-1998 Consumer Panel study, a broad-based polling of food and shopping trends and attitudes. This is the first of a three-part report on the results of this study, which have been provided to SN.Perhaps reflecting

An increasing number of consumers are purchasing store-brand merchandise and their use of coupons is down slightly.

Those are two of the findings of Better Homes and Gardens magazine's 1997-1998 Consumer Panel study, a broad-based polling of food and shopping trends and attitudes. This is the first of a three-part report on the results of this study, which have been provided to SN.

Perhaps reflecting a booming economy, consumers showed their lowest level of concern over food p

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