CONSUMER VIEW

WELLESLEY HILLS, Mass. -- Roche Bros. Supermarkets here is walking away with bigger meals sales -- and profits -- since it put itself in its customers' shoes.The chain has dramatically altered the presentation of its prepared foods to make it easier to purchase a meal, and it's working. Double- and triple-digit increases in sales of some items are the proof of the pudding, officials said."We made

WELLESLEY HILLS, Mass. -- Roche Bros. Supermarkets here is walking away with bigger meals sales -- and profits -- since it put itself in its customers' shoes.

The chain has dramatically altered the presentation of its prepared foods to make it easier to purchase a meal, and it's working. Double- and triple-digit increases in sales of some items are the proof of the pudding, officials said.

"We made the changes to better serve our customers and that motivation has thankfully re

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