CONSUMERS ARE BUTTERING UP DESPITE ALTERNATIVE SPREADS

WASHINGTON -- Consumer demand for butter is increasing despite the fact that competing spreads are more prominently displayed in dairy departments, according to Jim Miller, an agricultural economist with the Department of Agriculture's Economic Research Service. Miller said spreads have about five times as many facings as butter in the average dairy aisle. "The average supermarket has two rows of

WASHINGTON -- Consumer demand for butter is increasing despite the fact that competing spreads are more prominently displayed in dairy departments, according to Jim Miller, an agricultural economist with the Department of Agriculture's Economic Research Service. Miller said spreads have about five times as many facings as butter in the average dairy aisle. "The average supermarket has two rows of butter and 10 rows of other spreads." This is a situation that will clearly change, Miller said.<

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TAGS: Dairy