CONSUMERS CRAVE CRUNCH OF CRUSTY BREAD, STUDY SHOWS

PHILADELPHIA -- Supermarkets may be missing an opportunity to meet consumers' rising demand for "good bread."That's what Mona Doyle, president of The Consumer Research Network here, believes. Doyle's organization surveyed hundreds of supermarket shoppers across the country. Respondents said they wanted good, crusty bread in their supermarkets and they backed up those statements with assurances that

PHILADELPHIA -- Supermarkets may be missing an opportunity to meet consumers' rising demand for "good bread."

That's what Mona Doyle, president of The Consumer Research Network here, believes. Doyle's organization surveyed hundreds of supermarket shoppers across the country. Respondents said they wanted good, crusty bread in their supermarkets and they backed up those statements with assurances that they were willing to pay more for a such a product.

In research conducted in M

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