CONSUMERS: FROZENS ARE ON QUALITY PAR WITH FRESH

Frozen food is alive and well, according to the results of an exclusive SN consumer survey.In a telephone survey of 1,000 consumers conducted late last year for SN by America's Research Group, Charleston, S.C., 77% said the quality of frozen food is equal to or superior to nonfrozen foods."I think that's a very positive statement. You're looking at almost 80% of the people saying that frozen foods

Frozen food is alive and well, according to the results of an exclusive SN consumer survey.

In a telephone survey of 1,000 consumers conducted late last year for SN by America's Research Group, Charleston, S.C., 77% said the quality of frozen food is equal to or superior to nonfrozen foods.

"I think that's a very positive statement. You're looking at almost 80% of the people saying that frozen foods are either equal to or better than fresh," said Nevin Montgomery, preside

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