CONSUMERS LEAD EVOLUTION OF HMR, CONSULTANT SAYS

MINNEAPOLIS -- The leaders in home meal replacement will be responding quickly to changing consumer wants and needs, according to an industry consultant who has worked with Boston Chicken.Among their likely moves in the near future are changing the menus, injecting more kid appeal and even starting delivery services, according to M. Jay Heilbrunn, a consultant with Clinton Associates, Deerfield, Ill.Heilbrunn

MINNEAPOLIS -- The leaders in home meal replacement will be responding quickly to changing consumer wants and needs, according to an industry consultant who has worked with Boston Chicken.

Among their likely moves in the near future are changing the menus, injecting more kid appeal and even starting delivery services, according to M. Jay Heilbrunn, a consultant with Clinton Associates, Deerfield, Ill.

Heilbrunn spoke to a packed house for a seminar entitled "Home Meal Replacem

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